Quality signage is an effective and easy way to operate a successful retail business that attracts customers and drives sales. The best possible shop sign maker should be appointed for making signage as these boards could be silent but high-selling sales person.
There are different types of signage being used by retailers depending on the material used and the place they are being used. Magnetic business signs board, peel and stick stickers; vinyl readymade hanging boards, plastic hanging boards are few types depending up on the type of material used.
Signage in an outlet should help a customer to navigate a shop without enquiring sales persons. These information boards should carry sales information, way to find a general product. The general best practices for a signage should be
- Specificity: The signs should be specific like location or product description.
- Simplicity: Signage should be clear, because too much information is generally ignored. 5 second rules should be used, if it takes more time to read, then a series of signs should be used.
- Headline text: Simple punch lines to be used to attract customers.
- Call to action: An effective sign should make the customer act in a manner which is profitable for the store.
