Signage can be defined as a kind of graphic that intends to convey information to audience. It mainly serves two purposes, to promote a product or service or for giving directions. In general, a shop sign maker is hired by business people for making signs that can be used for marketing purpose. Corporate people use signs in their premises to convey some important information or directions, mainly to raise safety awareness.
Conveying message
Corporate signs in offices are used to direct employees and visitors to different places like board rooms, pantries, washrooms etc. These directions help visitors to reach a desired place without anyone’s direction or assistance. They can also be used to help individuals recognize or identify a place or brand.
Directional signage helps customers in huge places like malls, hospitals, hotels from getting lost and find their way through during special occasions like weddings, festivals etc as such places would have more than one building or entrances.
Safety signage, generally found at places like hospitals, schools, nurseries, is generally used for putting forward a health and safety information. They could give information or warnings about hazards or threats at that place.
Advertising and marketing
Many companies and organizations use signs for advertising and hoardings. Some companies use hoardings while others use signs or building wraps for promoting their products or services.
Shop signage can attract business to a place. This can be done displaying signs or information on the window that could attract customers and would force them to venture inside.
For whatever purpose the signs are used, they should be placed at critical places. Content on signage should be specific and give correct information. Confusing content should be avoided.
There are many companies that manufacture signs for both purposes. Their team is experienced and can handle all types of signage that is effective and long lasting.
