Any visual representation that gives information to people in a store, office building, retails outlets, streets, parks etc is called signage. A shop sign maker would make pieces that would help customers for easily reaching their destination or locate an item by just following the set of instruction given through signs.
Corporate signs or any other type should always give information to help people reach their location in an unknown place, especially during emergencies. A retail store uses signs for other reasons as well. Few of the include
- Necessary information: the signage generally provides necessary information like finding a way for definite products. It would help customers to know about the exact location of the products so that they need to be bothered about searching for them throughout the store.
- Attraction: the signage should be interesting and able to attract customers into the store as retailers wish to have a large customer base and so cannot afford to lose even one customer.
- Size: the signage should not be too small, as people would ignore it if they find it difficult to read, at times which could be dangerous. Small signage would nullify the main objective of attracting customer’s attention.
- Effective medium: It is not practically possible for the retailer or their representative to give all details of information to all the visitors. Signage would be an effective way of communication between customr4 and the retailer.
- Branding: The signage can also be used for branding of the company so that the unique image is left in customer’s memory for a long time and they can come back to the outlet in future as well.
- Buying decision: Signage plays a major role in influencing the customer. A look at the signage and the customer will be able to make a decision to purchase the product or not.
A properly prepared signage can help in improving the business of a retail outlet and leave a good impression on the customer.
